Last week, lunch boxes delivered by Mumbai's formidable army of dabbawallas (delivery boys) came with a small tag.
Royalty terms with Danone for brand on the cards.
Why the consumer care business is still important to IT major Wipro?
Confrontational advertising has become the order of the day in India with corporate houses taking on rivals head-on.
In what could be the norm in the days to come, luxury brands that are available in India, including the ones mentioned above, are coming together to work in unison.
At present, Godrej Sara Lee's portfolio largely consists of household insecticide brands like Hit and Good Knight in India, apart from Sara Lee's air purifier brand, Ambi Pur.
How ITC plans to dominate the ready-to-eat snack market.
The rankings are based on the performance of ad agencies and ad men at major international creative advertising awards like Cannes, The One Show, D&AD and Clio.
How can HR managers protect their people when competitors come calling?
Airtel gets the message across through an emotional campaign to highlight its network strengths.
India may be out of the World Cup, but some cricket fans are willing to pay a whopping Rs 29,100 to buy two seats for the final match.
Move raises doubts about the viability of the business model in organised retail.
How companies can get their sports marketing strategy right.
Even as the World Cup debacle lingers on everyone's mind, advertising agencies have welcomed Zee group chief Subhash Chandra's announcement of a parallel cricket league in the country.
Curiously, according to the Indian Readership Survey, the number of homes with access to cable and satellite television has surged 36 per cent from 38 million households in 2003 to 52 million this year.
Hindustan Lever Ltd, the consumer goods behemoth, is realigning its strategy by entering new retail hotspots such as malls and multiplexes in a big way.
Companies respond to crisis by drawing talent from all pools.
After acquiring brands such as Yardley from Procter & Gamble and Finesse and AquaNet from Unilever, Lornamead , the UK-based personal care products company, betting big on India.
After clients, advertising agencies are now offering freebies, well, to their own men.
The initiative, which is now across 12 locations, costs the company anywhere between Rs 3-5 lakh per location. The company refused to divulge expansion plans.
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